Poster for ‘I’m Solo’ and ‘Idol Singles 4’ The returning single, ‘Idol Single’, took over the broadcasting world. This keyword became the center of attention by producing various characters in real love entertainment programs. No matter where you go, you can hear unusual stories about the program. This shows strong interest.
‘I’m Solo’, which is being broadcast simultaneously on ENA and SBS PLUS, is being featured as a special feature for the 16th single. The broadcast on the 13th recorded an average viewer rating of 6.541% combined across channels (based on Nielsen Korea's nationwide paid households). Based on the metropolitan area, SBS PLUS was 4.691% and ENA 2.676%, totaling 7.367%. On the 6th, it recorded its own highest rating of 5.859%, but broke it again in just one week. In terms of topicality, it ranked second in the topicality category among TV-OTT non-drama shows in the first week of September. It increased by 15.2% points compared to the previous week, and is chasing No. 1 Mnet's 'Street Woman Fighter 2' with a steep rise for the past three weeks in a row.
MBN's 'Idol Singles 4', which is about to make the final choice before cohabitation, was aired as an American episode this season. A new approach to viewers while seeking change. The 9th episode of 'Idol Singles 4', which aired on the 17th, recorded a viewership rating of 3.8% (based on Nielsen Korea paid broadcast households), breaking Season 4's own record. In addition, in the non-drama TV search response for the first week of September released by Good Data Corporation, 'Doll Singles 4' ranked 3rd, and in the TOP 10 non-drama search issue keywords, it ranked 1st ('Doll Singles 4' Harim) and 7th ('Doll Singles 4') Singles 4' Sora).
Both programs deal with ‘single single’ and are drawing interest and sympathy from viewers. In the case of 'I'm Solo', each performer's character is built up and we are faced with the rawness of human life. Above all, that characteristic stands out in the single special. Viewers empathize with the way his clear standards and philosophy, derived from past wounds, pain, and experiences, fluctuate violently when things do not go as planned in Solo Country. He has no hesitation in expressing his emotions. In the case of this 16th Single's Special, there are three individual characters for each performer, making one wonder, “Even if the production team tried to bring them together like this on purpose, it could end up like this.” Because of this, malicious comments are pouring in, but the viewership ratings and topicality are burning hot.
‘Idol Singles 4’ shows the lives of single men and women living in the United States and makes you listen to their realistic hardships and honesty. The emphasis on ‘region’ over any other factor is a characteristic of this American special. There is no hesitation in expressing affection. By naturally watching the program and experiencing cultural differences, it provides fresh fun not seen in previous seasons.
In relation to this, pop culture critic Jeong Deok-hyun said, “The level of reality shows featuring real relationships is increasing. Both programs look into the private lives of the contestants and contain explicit content,” adding, “In the case of 'I'm Solo,' there is controversy over the program.” When stories related to the performers' personalities come out, the topic appears to be amplified. We can't reveal them in our daily social life, so we look at the performers with the gaze of 'Is it okay to reveal one's desires and instincts so openly?' “It feels uncomfortable and refreshing at the same time, and it’s because of the two sides of the character,” he commented.
Reporter Hwang So-young, Entertainment News Team hwang.soyoung@jtbc.co.kr (Content Business Division)
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